WHAT DRIVES US
KEEP IT SIMPLE
PEOPLE ARE PEOPLE.
KEEP IT REAL
And that’s how we treat them, regardless of rank or association. Everyone deserves respect, transparency, and honesty - the three pillars of our every interaction with colleagues and clients. Bonus: work, and life in general, will become easier and more productive.
THERE'S ALWAYS ROOM FOR IMPROVEMENT.
MAKE IT BETTER
This value remains continuous in our thoughts, a defined intention across all touch points of our organisation. The carrot that drives our decision-making and, ultimately, our end product, this objective also waxes personal, stoking our internal flames. Because each one of us accepted the open-ended challenge to keep climbing the ladder to greatness.
IT AIN’T ABOUT THE BENJAMINS.
PEOPLE OVER PROFITS
Relationships are our gold standard. We want to work with awesome people. Because, for us, success is measured by positive experiences, not the bottom line. As such, we strive to surround ourselves with both smart and passionate team members and clients, those who will grow our minds and hearts and not just our wallets.
BECAUSE IT IS SIMPLE.
KEEP IT SIMPLE
Our practices and solutions are simple, because simple = clear = understandable and executable. We apply this concept to every aspect of the business & the services we offer. We also subscribe to the strength of simplicity when we produce, edit & deliver video.
DEMAND BETTER ANSWERS.
ASK MORE QUESTIONS
We believe that pushing the envelope helps to solidify and defend thoughts/concepts, and reshapes thinking. A strong idea or concept will withstand the stress test or will be better at the finish line for having undergone the scrutiny.
QUALITY IS EVERYTHING
QUALITY OVER EVERYTHING
Mental energy is a depletable bandwidth, so we concentrate our time and talent on fewer projects/clients. A greater investment on our part, but we’re not running a creative services puppy mill. Plus, prioritising quality over quantity supports our other core values.
SOFT SKILLS FOR THE WIN.
CRAFT ISN'T ENOUGH
We are a team of people who excel in our craft, but Sona Studios is built on more than just skill-sets. Our strength is forged by a commitment to over-deliver, to exceptional client experiences, and to solid personal relationships. As such, we approach each day and each opportunity with genuine empathy, patience, openness, and passion.