• Sona Studios

The 10 Most In-Demand Videos (your business should be making)


Discover the best types of video to bring your business to the next level.


Are you looking to improve the quality of your brand and contribute to a better marketing engagement rate? Video content will do the trick. Keep reading to learn more!



1) Explainer Videos.


Explainer videos are effective, engaging, and in most cases, quite affordable to produce. What’s not to like? Explainer videos are increasingly becoming popular additions to the visual portfolio of many brands, because of their flexibility and appeal.


2) Interviews and stories.


Sharing social content, stories and interviews can be an amazing idea. Whether is customers interview, or conversations with employees, CEOs and other team members, you can use the opportunity to present people with the true “voices” behind your brand! Always remember that any company is first and foremost made of people. Through quality video, you can add a human element to your story.


3) Company culture videos.


People are always interested in learning more about your company - not just on a branding standpoint, but also on a human level. Consider creating videos that will describe your company culture, tell the story of how you got started and what you're passionate about. These are the things that make you special, and it’s always worth it to advertise them!


4) Testimonials.


People always love to hear how other customers relate to the services and products provided by a brand. For this reason, it’s always a good idea for any business to invest in testimonial videos. Whether it’s simple DIY iPhone short or more elaborate customer interview, anything goes.


5) Internal training videos.


It’s always a good idea to create quality content that relates to your particular employees, and speaks to your team!


6) Product-related videos.


Showing your products on video is usually one of the best ways to describe them and get the audience to experience some of the features. The same goes for services, apps, and other content.


7) Animated Videos


Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.


8) Tutorials and content related to your niche.


What’s really special about tutorials and other content related to your niche is that these videos can appeal to a broad range of viewers, even beyond the scope of your customers! For example, they can appeal to people who are generally interested in your particular area or industry. A good example? Imagine a cooking hardware company creating a Youtube channel with recipes and food prep tutorials!


9. Live Videos


Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video on-demand. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions.


10) Promo content


Promo content is absolutely essential to any business. Whether it’s a product ad, a teaser or a video about a big announcement, promos can help generate awareness and buzz around your newest product releases and service launches, as well as rebranding and other significant events in the life of a company.

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SONASTUDIOS® Your digital partner 2019.

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